Lime Venue Portfolio

LVP lead the way at MIMAs 2015

Tuesday 13 October 2015

Lime Venue Portfolio took centre stage last week at the Meetings Industry Marketing Awards (MIMA), the most respected marketing awards in the UK events industry. At the annual ceremony the brand picked up three awards; two silvers and one gold, making it the joint best performer on the night.

The awards recognised Lime Venue Portfolio for its performance in the Best Use of Social Media (Silver), Best Direct Mail (Gold) and Best Use of Budget (Silver) categories; underlining the breadth of marketing expertise the brand has delivered for its venue clients over the last 12 months.

LVP received the Gold award for its “GIANT” campaign which saw a targeted number of key customers being sent oversized Advent calendars and huge chocolate Easter eggs to communicate the message that the portfolio offered the largest collection of unusual venues and then further engaged the audience with a concurrent social media campaign. 

LVP MIMAs awards

Speaking after the awards, Richard Kadri-Langford, Head of Marketing at Lime Venue Portfolio, commented, ”This is an outstanding accolade for the brand and one we couldn’t have gained without the support of our venue clients across the country. To be recognised as delivering excellence in both social and direct marketing means we’re performing in new and more established mediums, whilst Best Use of Budget shows our campaigns are cutting through the “noise” and delivering more bang for our buck..“

“Our primary role is to support our venues with high quality sales and marketing; the awards are given based on strong creative strategies, implementation, but most of all on return on investment, so this is a real pat on the back for us all,” concluded Richard.

Lime Venue Portfolio is the UK’s largest collection of unusual, sporting and cultural venues. The brand delivers sales and marketing support as a division of Levy Restaurants UK the sport, leisure and hospitality division of Compass Group UK & Ireland. / @AHintOfLimeVP