Lime Venue Portfolio, the UK’s largest collection of unique, sporting and cultural venues, grew its meetings, conference and events business by 20% year on year (October 2013 – September 2014).
Sales and marketing initiatives included three ‘Impact Week’ campaigns; these targeted the summer event and Christmas party markets and engaged over 3,159 companies across the UK. In addition, a creative local agents campaign and robust key accounts planning were also key factors in Lime Venue Portfolio’s growth success story.
2014’s results underline the effectiveness of the portfolio’s industry-leading sales processes which has been further highlighted by an independent benchmarking survey conducted by BDRC Continental. BDRC’s Meetings Benchmark Tracker saw Lime Venue Portfolio secure a quality assessment of 87.4% between September and November 2014; a year on year improvement of 9.9%.
· The central sales office saw an increase in enquiry levels of 56% and confirmed revenue into the portfolio of 27%
· The portfolio’s collection of diary managed venues hosted over 8,000 meetings and events, welcoming more than 820,000 guests through their doors
· The very crucial Christmas party market delivered 77,000 covers
Demand for the portfolio was further driven through marketing initiatives including headline sponsorship of The Meeting Show UK and a hosted buyer event at the Science Museum which generated over £600,000 worth of event enquiries and resulted in a 22% increase in calls to the central sales team within the period.
Jo Austin, head of sales said; “We are delighted with 2014’s landmark results and thank our clients and customers for their support. Moving forward, our clear message to the market is that whilst being unusual is great, being recognised as delivering exceptional meetings and events is even better.”
Lime Venue Portfolio provides access to many of the UK’s most prestigious venues and offers dedicated marketing and sales support and an added commercial arm to its venues.