Wimbledon

Serving up at Wimbledon

Event: The Championships, Wimbledon

Client: The All England Lawn Tennis Club

Contract: over 32 years

Target market: In-bound international visitors, domestic and overseas corporate buyers.

Key objectives: To make The Championships, Wimbledon accessible to the widest global audience, from budget travellers to chief executives.

Responsibilities: Sales, marketing and operation of all in-bound tours and corporate hospitality.  Development of an e-commerce website (being launched July 2015).

Results: over 12,000 hospitality and tour packages sold per year.

Keith Prowse