Twickenham Stadium

The home of England Rugby

  • Restaurant
    Restaurant
  • Conferences and Events
    Conferences and Events
  • Bar
    Bar
  • Kiosk
    Kiosk
  • Hospitality
    Hospitality
  • Seasonal Events
    Seasonal Events
  • Pop-ups
    Pop-ups

How long have we worked together?:

Since 2000

Visitors:

Twickenham Stadium is the largest dedicated Rugby Union venue in the world with a match day capacity of 82,000 people.

Quick Facts:

Levy UK at Twickenham Stadium is responsible for delivering match day catering and hospitality as well as non-match day events.

The team manage 48 fixed bars; 30 temporary bars; 33 food kiosks; 160 mobile hawking operators; 28 lounges and suites; and 155 hospitality and private boxes, over four levels.

The stadium’s facilities cater for a range of non-match day events from small lunch meetings to international conferences, product launches, weddings and award dinners for over 800 people.  

In addition to the traditional facilities, the stadium has unique areas for events such as the Twickenham Cellar and England Changing Rooms.

Client Objectives:

Levy UK was tasked with bringing new life to the stadium’s bars and food outlets by refreshing retail outlets and innovatively rolling out new technology to revolutionise the fan experience.

Visual clarity was included in the brief so that pay stations, menu boards and even queue lines were obvious to customers.

Results:

Previously cold and concrete ridden outlets were transformed through the use of industrial pendant lights, chunky mesh, black steel fronts and red waterproof laminate.

The branding of the kiosks is simple yet effective. ‘Hunger’ and ‘Thirst’ signs and digital screens facilitate easy reading and also allow us to advertise any special food and drink offers.

The team served over 45,482 guests over a total of 3,235 events from July 2016 to June 2017. The team sold over 24,000 hospitality covers through partner Keith Prowse.

The Stadium has played host to the NFL UK since 2016 which sees a takeover of the stadium including specially created hospitality and retail catering offering.

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