The Championships, Wimbledon

Serving up at Wimbledon

  • Restaurant
    Restaurant
  • Coffee Shop
    Coffee Shop
  • Bar
    Bar
  • Seasonal events
    Seasonal events
  • Kiosk
    Kiosk
  • Pop-up
    Pop-up
  • Hospitality
    Hospitality

How long have we worked together?:

We have been the official catering partner at The Championships, Wimbledon for over 32 years.

Visitors:

The Championships, Wimbledon is the largest single annual sporting catering operation carried out in Europe where the team help feed over 450,000 people who visit the Tournament annually.

Quick Facts:

Operations cover all public catering, hospitality and player facilities and include 51 onsite kitchens, 27 onsite restaurants and 30 grab and go public outlets.

All food is made freshly onsite by the 355 chefs and further 2,200 catering staff that help caterer the world renowned sporting event.

Client Objectives:

The team designed a range of eating and drinking options that reflect and celebrate the history and rich heritage of Wimbledon as well as its unrivalled reputation, and helped establish food and drink as an integral part of a day out at The Championships.

The Championships, Wimbledon offers the highest quality, seasonal, sustainable and responsibly sourced food and drink that always showcases the best of British produce. Provenance food maps and daily signature recipes have a feature of the event’s digital consumer engagement for two years running.

Last year Wimbledon signed the Sustainable Fish Cities pledge to responsibly source all the fish and seafood at The Championships.

Additional point of purchase kiosks helped to drive revenue through sales of strawberries and cream, water and soft drinks, as well as hot food and snacks such as pizza.

Results:

For 2017, we introduced a new culinary range in collaboration with Allegra McEvedy, bringing the salad making in-house, with a core range of four plus a couple of weekly special main size boxes, growing category sales up to 22% year on year.

Richard Lewis, Chief Executive of the All England Lawn Tennis Club, said: “Food and drink at Wimbledon has become an integral part of the experience, and this year we have had another standout Championships with the culinary offering, as always, helping to create the world class tournament we are renowned for.”

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