In 2015, Sheffield United and Levy Restaurants UK, the sports, leisure and hospitality sector of Compass Group UK & Ireland signed a five year extension to their catering partnership.
Lime Venue Portfolio, a sales and marketing consortium for venues and events, and part of Levy Restaurants UK, has been an instrumental part of the partnership agreement and will continue to manage sales and marketing activity for non-match day conferences, meeting and events at the stadium.
An investment of over half a million pounds has been made by Levy Restaurants UK to the John Street Stand facilities at Bramall Lane which has seen the pitch side hospitality suites and boxes transformed to provide a stylish setting for match day hospitality and events.
Sheffield United, the oldest professional football ground in the world, now incorporates five main event spaces, 28 executive boxes, Blades Superbox, a ground floor exhibition space of 330 m2, a restaurant and a sports bar facility. The new Ambassadors’ Lounge, known as the TC10 Restaurant on a match day, can host up to 220 guests and features modern facilities synonymous with a world class conference centre. The International Bar can accommodate up to 400 standing guests and is ideal for parties, events or smaller exhibitions.
Sheffield United Managing Director, Malachy Brannigan, said: “We are delighted the catering partnership contract has been extended by a further five years. The work completed in the John Street Stand ensures we have the best offering of conference and events facilities in Sheffield.”
Jo Austin, Head of Venue Sales at Lime Venue Portfolio, commented: “This investment is a clear example of our strategic business intentions. No longer are sporting and cultural venues seen as ‘unusual venues’, they are now a viable option for venue-finding agencies and corporate bookers who are looking for a great meeting or conference product at a good price. The fact that stadiums such as Bramall Lane deliver the wow factor is increasingly just the icing on the cake of well executed and professionally managed events.”