Operating sector: Levy Restaurants UK
Contract awarded: 2016
Visitors: The IWM portfolio attracts more than 2 million visitors
The IWM portfolio spans three historic venues:
- IWM Duxford; a world-renowned aviation museum and Britain’s best preserved wartime airfield
- Churchill War Rooms; Churchill’s secret headquarters housed below Whitehall
- HMS Belfast; the WWII warship
- Imperial War Museum North, Manchester
IWM tasked Levy Restaurants UK with creating tailor-made, on-trend catering concepts to create truly memorable visitor experience. We also needed to increase retail catering sales and drive revenue for meetings and events.
Working side by side with its client, our team opened a new high profile deli café and bar on HMS Belfast, a casual dining restaurant and two visitor cafes at IWM Duxford, and completely re-designed the visitor café in the Churchill War Rooms.
The innovations implemented since the start has enhanced the customer experience through the delivery of outstanding food, service and targeted investment. At Tom’s Kitchen on HMS Belfast, we saw a 57% year on year increase on retail sales and spend on transaction growth of 47%.
Barry Smith, Assistant Director of Commercial at IWM commented: “Through our partnership with Levy Restaurants UK and the introduction of innovative catering options, we have greatly enhanced the food and beverage offering, as well as the overall visitor experience.”